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Skin by Brownlee & Co Debuts The Toned Collection and Sustainable Brand Refresh

Skin by Brownlee & Co

Skin by Brownlee & Co, the Black-owned, esthetician-formulated skincare brand, unveils its latest innovation: The Toned Collection. Following the debut of a refreshed brand identity, this transformative line introduces four powerhouse products designed to help everyone achieve their ultimate skin goals, delivering hydration, brightness, and a healthy glow with every application. The Toned Collection combines the power of gentle yet highly effective ingredients, including niacinamide, hyaluronic acid, and kojic acid, to fortify the skin barrier, reduce redness, diminish dark spots, and deeply hydrate for a radiant glow. This transformative lineup includes three meticulously crafted products and an innovative skincare tool: Toned Brightening Serum ($62): Evens skin tone, fades dark spots, and hydrates with niacinamide, kojic acid, and dual-weight hyaluronic acid for a dewy, radiant complexion. Toned Eye Cream ($37): Reduces puffiness, brightens dark circles, and smooths fine lines with niacinamide, caffeine, and antioxidant-rich glutathione. Toned Brightening Cream ($52): A rich, overnight treatment that fades dark spots, smooths texture, and hydrates deeply using glycolic acid, niacinamide, and licorice root extract. Eye Cryoball ($15): This innovative under-eye tool combines soothing ice therapy with a stainless-steel roller, reducing inflammation and rejuvenating the delicate eye area. “The Toned Collection represents our dedication to delivering effective, accessible solutions for all skin types,” said Sylvia Brownlee, founder of Skin by Brownlee & Co and a seasoned esthetician with nearly 30 years of expertise. “We’ve designed these products to simplify skincare routines while addressing common concerns like hyperpigmentation, dullness, and uneven skin tones.” This launch builds on a pivotal moment for the brand, following a recent refresh of its identity and packaging that reflects its growth and commitment to excellence. Celebrating seven years of empowering its community, Skin by Brownlee & Co proudly introduces: Sustainable Packaging: Recyclable amber glass jars and bottles that exude elegance and protect product integrity by shielding formulations from light degradation. Integrated QR Codes: Each product container now includes a QR code for easy access to usage instructions, tips, and educational resources, underscoring the brand’s commitment to informed and empowered customers. Reimagined Visual Identity: A sleek new logo, revamped product names, and an updated aesthetic align with the brand’s elevated focus on quality and inclusivity. Founded in 2017, Skin by Brownlee & Co is the realization of Brownlee’s journey to create effective, inclusive skincare solutions. After her personal struggles with acne and hyperpigmentation, Brownlee channeled her decades of experience into crafting formulations tailored for melanin-rich skin, while remaining effective for all skin types. The launch of the Toned Collection and the brand refresh reflects Skin by Brownlee & Co’s unwavering mission to redefine beauty standards with formulations crafted to meet the unique needs of all skin types. The collection is now available for purchase exclusively at www.skinbybrownleeandco.com. Follow Skin by Brownlee & Co on Facebook, Instagram, and YouTube. About Skin by Brownlee & Co Since 2017, Skin by Brownlee & Co has been dedicated to empowering individuals of all skin types, with a particular focus on those with melanin-rich skin, by providing simple, effective skincare solutions. Founded by Sylvia Brownlee, a seasoned esthetician with 30 years of experience, the brand specializes in addressing concerns such as acne, hyperpigmentation, and aging with expertly formulated products. Skin by Brownlee & Co believes in the transformative power of proactive skincare, aiming to foster confidence, self-worth, and well-being. The brand’s mission is to educate, empower, and inspire individuals to achieve their skin goals while embracing their unique beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 06, 2025 09:57 AM Eastern Standard Time

Black Radiance Announces Partnership with U.S. Figure Skater Starr Andrews

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, is proud to announce its partnership with U.S. figure skater Starr Andrews. Just in time for Black History Month, this collaboration celebrates Black excellence and uplifts women by supporting one of the most inspiring athletes in the sport today. In 2022, Starr Andrews made history as the first African American woman to medal in singles in the Grand Prix era and the first African American woman to stand on the U.S. Championship podium in 35 years. Her resilience, competitive spirit, and dedication to excellence align perfectly with Black Radiance’s mission to empower women of color to express themselves through beauty and confidence. “At Black Radiance, we celebrate and support Black women who break barriers and redefine what’s possible," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “Starr Andrews’ journey in figure skating embodies perseverance and the power of representation. We are honored to stand by her and support her Olympic pursuit as she continues to inspire and make history on the ice.” "Figure skating, like makeup, is an art form rooted in creativity, confidence, and self-expression,” said Starr Andrews. “My partnership with Black Radiance is so meaningful because they celebrate the same values that have helped shape my journey as a figure skater. Together, we’re uplifting and inspiring the next generation to show up confidently in their beauty and their dreams." Like many Black Radiance users who are introduced to the brand by their mothers, Starr’s journey in figure skating began with her mom taking her to the rink at just three years old, creating a shared tradition of inspiration. In figure skating, presentation is key, where everything from outfits to makeup plays a role in the ritual. For Starr, putting on makeup before a big competition is as important as the hours spent practicing on the ice. It’s a powerful act of self-expression and confidence. This collaboration showcases Black Radiance’s dedication to celebrating diverse beauty, amplifying Black voices, and providing high-quality products that inspire individuals to embrace their beauty with pride. It also honors the brand’s long-standing trust and influence among women of color worldwide. Looking ahead, Black Radiance envisions this partnership evolving into a long-term collaboration, with Starr Andrews serving as a spokesperson and brand ambassador. As she continues to inspire audiences worldwide, Black Radiance is excited to support her journey while showcasing its commitment to providing accessible, high-quality beauty products tailored for women of color. Be sure to catch Starr’s makeup looks on and off the ice on Black Radiance’s Instagram, Facebook, Twitter, TikTok, and Starr Andrews’s Instagram. High res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

February 06, 2025 08:03 AM Eastern Standard Time

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Flash Names Jim Zeitunian Chief Technology Officer

Flash

Flash, the leader in parking and mobility technology, today announced the hiring of Jim Zeitunian as Chief Technology Officer (CTO). Over his decades-long career, Zeitunian has led the transformation of hardware and software firms into AI-forward technology innovators. As CTO of Flash, he will drive innovation and advancement of the digital parking ecosystem powering Flash’s parking management platform. "Now is a pivotal time in parking and mobility innovation, and Jim's track record of modernizing legacy industries through AI and cloud technologies aligns perfectly with Flash's vision," said Dan Sharplin, Flash's CEO and Chairman. "His expertise in scaling AI platforms will accelerate our transformation of the parking experience, from expanding our AI-enabled Vision camera network to deepening integrations with consumer apps like ParkMobile. Jim's leadership will be instrumental in building the intelligent mobility infrastructure of tomorrow." Zeitunian joins Flash with a distinguished career in technology leadership, including most recently as CTO of Powerfleet, where he transitioned a traditional fleet management business into a data-driven SaaS powerhouse. Earlier in his career, he developed enterprise SaaS platforms at Coupa Software and Thomson Reuters, gaining unique insight into scaling complex technology ecosystems for Fortune 500 businesses. "The parking industry is ready for an AI-driven revolution, and as a pioneer in parking and mobility technology, Flash has positioned itself to lead it," said Zeitunian. "We’re creating an intelligent parking network that will fundamentally change how people and vehicles move through urban spaces. The opportunity to join Flash's talented team to scale this vision globally is incredibly exciting." In the CTO role, Zeitunian assumes leadership of Flash's global engineering, product management and design, and quality assurance teams and reports to Flash president Chris Donus. Priorities include expanding Flash's AI capabilities across its product portfolio, scaling the company's cloud-based operating system to support growing transaction volumes, and accelerating the integration of parking, EV charging, and mobility services into a unified digital experience. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 03, 2025 12:00 PM Central Standard Time

Shareholder Group, Detransitioner to Call Out Gender Ideology Harm at Visa, Inc. Annual Meeting on Tuesday

NLPC

National Legal and Policy Center, an investor in Visa, Inc., will present a shareholder proposal at the payment processor’s annual meeting on Tuesday, Jan. 28. The measure asks the company to investigate risks related to its discriminatory pay and benefits policies – specifically addressing where employees affected by gender-switching advocacy have been psychologically or medically harmed, without providing remedial care – and reporting to shareholders why such compensation gaps exist in the company’s policies. Speaking at Visa’s meeting in support of the proposal will be Claire Abernathy, a 20-year-old detransitioner whose therapy, medical and health insurance providers steered her into drastic body altering procedures when she questioned her gender starting at age 12. Ms. Abernathy will address the company’s board of directors and executive leadership, explaining her difficulties in finding medical care and insurance coverage to attempt to repair the damage done to her body. An excerpt from Abernathy’s planned remarks: By age 12 therapists affirmed my feelings about my body and false identity, and made my parents feel like abusive bigots for not immediately affirming me. The therapy was covered by my parents’ health insurance. Alleged medical professionals put me on a menstrual suppression drug, and at 14 I was put on testosterone and underwent a double mastectomy. It took only 8 months between getting referred for therapy and getting my breasts removed. That is an ideological agenda in search of victims, in the name of medicine, and it’s wrong. “By failing to include detransition care, companies like Visa perpetuate the neglect of a vulnerable population,” said Abernathy. “True equity in healthcare means acknowledging the full range of outcomes in gender transitioning treatments, and ensuring that all individuals have access to the care that they need.” In its shareholder proposal, NLPC itemizes numerous graphic, ghastly body-altering procedures that are drawn from Visa’s employee health insurance coverage through CIGNA, which also covers their minor dependents. Besides early-teen mastectomies like what Abernathy was pressured into, Visa also pays for procedures including penectomies, vaginectomies, orchiectomies, and salpingooophorectomies. “Rather than affirming and funding radical medical experiments on workers and their children – which sound more like something out of a horror movie than legitimate health care – Visa needs to just eliminate this coverage,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “With detransitioner lawsuits spreading across the country against medical providers and health facilities, corporations that sponsor this ‘care’ won’t be far behind in finding themselves in court.” As NLPC points out in its shareholder proposal, the Equal Employment Opportunity Commission considers failure to provide equivalent pay and benefits based on categories including “gender identity” and “sexual orientation” as discriminatory. Even the Securities and Exchange Commission agreed with NLPC that de-transitioning individuals fit under such classifications when considering unfairness in corporate compensation practices, in a decision rendered last year regarding NLPC’s shareholder proposal at Disney. NLPC sponsored similar proposals last year at Johnson & Johnson and PepsiCo. You can read NLPC’s shareholder proposal for Visa at its website. Last year Chesser also composed commentaries for the New York Post and Real Clear Markets that further explained the proposals and their necessity. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

January 28, 2025 09:00 AM Eastern Standard Time

AMERICAN, AUSSIE AND BRITISH WOMEN UNANIMOUSLY AGREE THEY’RE OVER THE TERM ANTI-AGING!

Wrinkles Schminkles

Cult Aussie Beauty brand and Silicone Patch Pioneer, Wrinkles Schminkles understands that aging is complicated. An inevitable and entirely natural part of life with many upsides, it can also bring physical changes like lines and age spots, sun damage and thinner skin that can be challenging to accept. Oftentimes, women feel ashamed whether choosing to combat those unwanted signs of the times, or to lean into their laugh lines and grow into their grey hair. Wrinkles Schminkles invited women to share their unfiltered thoughts on aging in an online survey - here’s what 1500+ women aged from 20-something to 70-something had to say… We’re over the term ‘anti-aging’ 84% of American women, 88% of Australian women, and 88% of British women said HELL YES! to cancelling the term for good. We feel conflicted about getting older 59% of American women, 57% of British women and 64% of Aussie women don’t love the changes they’re experiencing, but also accept that it’s a natural part of life. The term ‘anti-aging’ feels like pressure 55% of American women, 58% of Aussie women, and 45% of British women feel like they need to be constantly battling ageing to look younger. We want more empowering ways of talking about aging 71% of American women, 71% of Aussie women, and 68% of British women want to see brands use more positive and inclusive language when talking about aging. The consensus… We all feel pressure, so much pressure! To start young, look young, stay young (unlike our ‘distinguished’, ‘silver fox’ male counterparts!). We want to see more real, age appropriate women that reflect us. We want to look as good as we feel without judgement. So, what’s next? We hear and see the women in our community and are committed to continuing to build a judgement-free zone, where women are embraced (at every age!) and aren’t shamed if they choose to embrace the signs of aging or shamed if they want to make it their mission to live a line-free existence. We say: You do you! And we’re here to support you along the way. How Women Really Feel About Ageing and How Wrinkles Schminkles Is Anti Anti-Ageing - YouTube For the full survey results or to arrange an interview with Wrinkles Schminkles’ Founder Gabrielle Requena, please contact Kim Farrington at Farrington PR kim@farringtonpr.com. All You Need To Know About Wrinkles Schminkles We are the pioneers of the reusable, 100% Medical-Grade Silicone Patch Made in one of only two FDA-approved facilities in the USA, our Wrinkle Patches are FDA and TGA-listed and UK and EU certified Backed by independent clinical testing, we can prove what we promise Safe for all skins (including pregnancy), our Wrinkles Patches are reusable (up to 10-20 times, depending on the patch) We launched the world’s first reusable patch-recycling program to become a zero-waste brand Plastic Surgeons, Dermatologists and Aestheticians, Beauty Editors, Make-up Artists and skinfluencers rate and recommend us Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://wrinklesschminkles.com/

January 28, 2025 09:00 AM Eastern Standard Time

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YourUpdate TV Speaks with Registered Dietitian, Mia Syn About Health Ways to Ring in the New Year

YourUpdateTV

A video accompanying this announcement is available at: https://www.youtube.com/watch?v=KuPIqtJO1gE Research shows that most resolutions are abandoned by February. Mia Syn shared her tips during a nationwide TV and radio media tour in conjunction with YourUpdateTV on how to set realistic and achievable goals in the new year. Supplements to support your health journey Swanson Health has been a trusted leader in vitamins & supplements for over 55 years, offering a wide range of high-quality, pure, and potent wellness products. Swanson Women’s Daily Probiotic + Prebiotic FOS is doctor trusted for digestive health and also promotes overall urinary and vaginal health, supports hormone balance, and contributes to cognitive and mental wellness. Plus, they have one uniquely crafted for men as well. No matter what your health needs are, Swanson Health has thousands of products to support your health journey at SwansonVitamins.com. @swansonhealth #SwansonHealth Healthy food options to kick off the new year If you are looking to make meal prep a breeze Bush’s Sidekicks are Mia’s go-to for quick and delicious bowls. The bowl possibilities are endless and convenient! These pre-seasoned, slow-simmered beans come in four flavors inspired by a variety of cuisines like Taco Fiesta, Southwest Zest and Rustic Tuscany, adding a flavorful kick to my weeknight meals. The whole family can easily customize their grain bowls, salads, and taco nights with Bush’s Sidekicks. Packed with plant-based protein and fiber, Bush’s Sidekicks add a nutritious kick to make satisfying bowls. X: BushsBeans Instagram: bushsbeans Facebook: bushbeans If you are looking for ways to incorporate fresh fruit into your diet during the course of the year and look for items that are versatile and delicious and that is where Pears come in. Pears are most known for their fall harvest, yet with more than 10 different varietals, fresh USA Pears are available year-round. They can easily be added to a salad, enjoyed as a grab-and-go snack, or baked into your favorite dish, and I love that they are flavorful and fiber-rich fruit. One medium-size pear provides 21% of the recommended daily fiber value. Fresh pears are healthy, convenient, and tasty — they check all the boxes! FB: @USApears X (Twitter):@USApears Instagram: @usapears Tools to help plan and track your goals The new AT-A-GLANCE FOUNDATION Planner lets you dream big, plan smart and make your goals happen with its easy-to-use, three-step planning system. You can create a vision board and mind map, set goals and then break them down into monthly, weekly and daily tasks easily tracked within the undated, 12-month format. And its soft touch, faux leather cover gives this planner a high-end feel at a budget-friendly price point of just under $25. Available online at the AT-A-GLANCE website and Amazon. FB: @AtAGlance Instagram: @_at_a_glance Dairy-Free options for a healthy lifestyle A new year means new routines. For those looking to whip up healthy recipes in 2025, there’s no better time than now to add dairy-free products to the ingredient lineup. Kite Hill, a leading dairy-free brand, defies category expectations with unexpectedly delicious dairy-free foods made of real ingredients that are better for our bodies and our environment. Kite Hill is changing the dairy-free game, challenging everything consumers expect from dairy-free foods with unexpectedly delicious taste, texture and experiences. Thanks to Kite Hill’s craveable roster of dairy alternatives, including Dairy-Free Cream Cheese, it’s never been easier to try dairy-free. For those dipping into the category, Kite Hill’s Dairy-Free Cream Cheeses are a velvety, dreamy option to try, made with zero cholesterol, zero fat, only 1g sugar, and are Whole30 exclusively approved–without any oils and starches. Made with Almond milk as the #1 ingredient, creating its creamy texture and delicious taste, consumers don’t have to compromise on taste or texture when adding Dairy-Free Cream Cheese to their meal. And with flavors including Chive, Everything, Garden Veggie, and the classic Plain, there are flavorful, rich options for every palate. Beyond being a bagel’s best friend, Kite Hill’s Dairy-Free Cream Cheese is a nutritious and delicious ingredient swap across recipes, whether it’s Jalapeño Poppers or Cheesecake, or a savory Kite Hill Instant Pot Creamy Chive Root Veggie Mash. Combine Kite Hill's Chive Cream Cheese with herbs and root vegetables in an Instant Pot and serve up a hot, savory dish perfect for cold weather. To learn more about Kite Hill and receive additional dairy-free recipe inspiration, visit Kite Hill’s Recipe Blog. TikTok: @kitehillfoods Instagram: @kitehillfoods Facebook: Kite Hill For more information, visit https://nutritionbymia.com/national-smt-healthy-tips-to-ring-in-the-new-year-2 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 24, 2025 03:17 PM Eastern Standard Time

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LIVE TINTED Unveils Its First-Ever Commercial with “It Feels Good To Be Seen” Campaign

Live Tinted

LIVE TINTED, the prestige beauty brand founded by industry changemaker Deepica Mutyala, announces today the launch of the brand’s “It Feels Good To Be Seen” campaign, debuting LIVE TINTED’s first-ever TV commercial, which emphasizes the brand’s role as an innovator and pioneer in inclusive makeup. LIVE TINTED celebrates the campaign launch in partnership with Ulta Beauty, featured in the commercial, as LIVE TINTED sets out to expand to all 1,400 Ulta Beauty stores by Spring 2025. In tandem with the campaign launch, the brand has also welcomed new products to their robust offerings with the launch of the Legacy collection. LIVE TINTED’s “ It Feels Good To Be Seen ” highlights the brand’s mission to bring change and representation to the $570B+ beauty industry. Inspired by Deepica’s own founding story, the 90’s-set commercial depicts two teenage girls of different skin tones experimenting with makeup. One girl, with darker skin, is disheartened when the foundation options are too light for her, reflecting the collective struggle of women of color to find inclusive makeup. The scene transitions to the present day, where the same young girl is now a mother, and she is able to find makeup to match her skin tone with confidence. Together, the mother and daughter explore LIVE TINTED's display of makeup available in inclusive shade ranges at Ulta Beauty, celebrating beauty for all. “The scene in the commercial is representative of moments myself and many other women of darker skin tones have experienced throughout life,” said LIVE TINTED Founder and CEO Deepica Mutyala. “Since I was a little girl playing with makeup in search of a product that matched my skin, I knew I wanted to create a beauty brand where women would feel seen and represented for who they are. Seeing this commercial come to life is monumental for the brand, especially since it airs near the 10-year anniversary of my viral YouTube video that catapulted the launch of LIVE TINTED to where we are today.” The campaign employs a comprehensive 360-degree strategy to maximize impact, featuring influencer and celebrity makeup artist collaborations and engaging in-store marketing assets at Ulta Beauty. Additional efforts include PR initiatives and social media strategies to drive brand engagement and widespread awareness. LIVE TINTED will continue to reinforce the campaign’s message throughout the year to sustain momentum and reach a broader audience. “As the first South Asian-owned makeup brand at Ulta Beauty, Live Tinted has deeply resonated with our diverse community of beauty enthusiasts, especially through its inclusive ethos and versatile products like the Huestick – which went viral on social and is now a tried-and-true staple in our guests’ beauty routines,” said Jessica Phillips, Vice President of Merchandising, Ulta Beauty. “With a shared mission to create new beautiful possibilities for beauty lovers of all generations, skin tones and types, we’re so proud to see Live Tinted’s incredible growth continue to shine and serve as an inspiring success story for up-and-coming beauty brands.” Ulta Beauty has been an integral player in the campaign and has contributed significantly to the brand’s growth since its launch in 2018. The brand first debuted exclusively in select stores in 2021 through the retailer’s Sparked initiative and then went on to be available at Ulta Beauty at Target locations. LIVE TINTED has become one of many fastest-growing prestige brands at Ulta Beauty, taking up six feet of retail space and will now be available to shop in all 1,400 stores across the U.S. by the spring. This will include the brand’s new Legacy collection which launched online and in stores on Thursday, January 9. Inspired by the legacy you dream of leaving on the world, the volumizing eye makeup trio features: Legacy Lash Volumizing & Lengthening Mascara ($26; $16 travel size): A serum-mascara delivering instant volume and long-term lash benefits with clean, weightless ingredients. Clinically proven to boost lash volume by +171% instantly and +113% over time. Legacy Liner Liquid Kajal ($22): Carbon-black-free and eye-safe, this liquid liner features 100% natural bamboo charcoal and a flexible felt tip for precise lines with a satin finish. Quick-drying and smudge-proof, it's been tested against water, tears, and life itself—this liner stays flawless all day. Legacy Eyelash Curler ($17): Wide, curved design for all eye shapes, featuring hypoallergenic silicone pads and a marigold orange tone for enhanced lash visibility. The launch of LIVE TINTED’s “ It Feels Good To Be Seen ” campaign coincides with the 10th anniversary of Deepica’s 2015 viral YouTube video (11M views) showing how to conceal dark under eye circles using red lipstick. The video catapulted Deepica’s influence in the beauty space and championed her as an advocate for inclusivity and representation. She has since been awarded TIME Magazine’s Next Generation Leader in 2022, co-created Mattel’s first South Asian CEO Barbie, and continues to use her platform and vision for the future of beauty to further establish LIVE TINTED as a premier clean, inclusive beauty brand. The “ It Feels Good To Be Seen ” commercial can be viewed on Warner Bros Discovery streaming platforms, @livetinted, and livetinted.com. LIVE TINTED products can be purchased at livetinted.com, Ulta Beauty, Ulta Beauty at Target Sephora, and Amazon. For more information, visit livetinted.com, follow on Instagram @livetinted @deepica, and on TikTok @livetinted @deepica. About LIVE TINTED: Providing universal shades with purposeful formulas, LIVE TINTED’s products are clean, vegan, and cruelty-free. From SPF-infused skincare to lip, cheek, face, and eye makeup, LIVE TINTED products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, and Squalane to hydrate and brighten your skin. Founded in 2019 by Deepica Mutyala, LIVE TINTED exists to provide makeup wearers of every skin tone and color products where they feel represented and seen. LIVE TINTED products can be purchased online at livetinted.com, Sephora, and ULTA. Learn more at livetinted.com and @livetinted. About Deepica Mutyala: Deepica Mutyala is the Founder & CEO of Live Tinted, renowned, South-Asian American beauty entrepreneur on a mission to champion multicultural beauty through brand/products, community, conversation, and awareness – working to create a beauty brand where everyone feels seen and changing the beauty industry to broaden what's considered beautiful with the power and voice of both her personal and Live Tinted platforms. Mutyala rose to the forefront of the beauty industry in 2015 when her YouTube video, depicting a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Mutyala has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader. Today, Mutyala's brand is sold across channels including DTC, on LiveTinted.com, and at top beauty retailers Ulta Beauty nationwide– the first South-Asian brand in the prominent retailer—and in-store and online at Sephora Canada. Follow her journey to revolutionize beauty at @LiveTinted and @deepica. Contact Details Powers PR Alex Wollman livetinted@powers-pr.com Company Website https://www.livetinted.com/

January 21, 2025 12:03 PM Eastern Standard Time

Flash Earns HITRUST Certification, a First in Parking Technology

Flash

Flash, the leading AI-powered parking technology provider, today announced it has achieved HITRUST Certification for its PARCS and Valet solutions, the first and only parking technology provider to earn the distinction. The achievement confirms Flash’s data security practices meet the highest standards trusted by 81 percent of U.S. hospitals and health systems. Flash's HITRUST-certified PARCS and Valet solutions align its security frameworks with those of its healthcare clients and reduce their implementation complexity and risk. The certification also gives assurance to patients, visitors, physicians and staff that their information is safe from the moment they enter the parking facility. “We have a track record of setting new standards in parking," said Flash CEO Dan Sharplin. “Our focus on reimagining the parking experience calls for putting security front and center, within and beyond healthcare. We’re also committed to a great experience for operators and owners, and this certification allows us to carry the technical burden of compliance on their behalf.” Flash PARCS and Valet solutions have earned the trust of the country’s largest medical district and from healthcare systems in major metros nationwide, including Atlanta, Boston, Chicago, Denver, Houston, New York City, Orange County, Phoenix, Pittsburgh and San Diego. Flash’s industry-leading parking technology has also earned designation as a Level 1 Service Provider by the Payment Card Industry (PCI) Data Security Standards (DSS), which it has maintained for 11 consecutive years. Its cloud-based platform can process over 500 million transactions yearly in a secure environment that limits the risk of data loss, disruption, or corruption. Operating entirely in the cloud also allows Flash to manage compliance for operators and owners, pushing security updates and routine system checks required by PCI and HITRUST standards over the air, which become operational within minutes. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use daily with garage, surface lot, event, and valet parking locations—connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

January 21, 2025 10:00 AM Central Standard Time

National Rainbow College Fund Opens Scholarship Application for LGBTQ+ Students

National Rainbow College Fund

National Rainbow College Fund (NRCF) announced the opening of its inaugural application cycle for the first scholarship designed to exclusively support California’s LGBTQ+ students regardless of the public nature of their sexual identity. National Rainbow College Fund will provide up to $500,000 in scholarship awards for 200 students with an award of $2,500 per selected student. The application period is from Jan. 15, 2025, to March 5, 2025, and students can apply at RainbowCollegeFund.org/apply. National Rainbow College Fund is powered by San Diego Foundation, one of the largest community foundations in the U.S. and the largest provider of scholarships of any community foundation in California. “Our mission at National Rainbow College Fund is to lessen the financial burden for young people who identify as LGBTQ+ or who are grappling with the secrecy of remaining in the closet," said Mark Stuart, President and CEO of San Diego Foundation. "With that commitment in mind, we will make students' privacy the highest priority during the application process. Together, we will break barriers, transform lives and build futures.” Scholarships may be used for tuition, books, fees, room and board and other educational expenses. It does not need to be repaid. To apply, a student who identifies as LGBTQ+, whether publicly or privately, must be a high school senior; an incoming or current college or university student; or an adult re-entry student. Applicants must have lived in California for at least one year and demonstrate financial need by completing the Free Application for Federal Student Aid (FAFSA), the California DREAM Act Application or the Federal Student Aid Estimator Tool. Students must plan to enroll in at least six units in an accredited public or nonprofit community college; four-year university or trade/vocational school anywhere in the United States. For more details about eligibility and selection criteria, please visit rainbowcollegefund.org/apply. To volunteer as a scholarship application reviewer, please visit RainbowCollegeFund.org/volunteer. National Rainbow College Fund depends on donor support to fuel its scholarships - every donation matters, no matter the size. To donate to National Rainbow College Fund and support LGBTQ+ college students in California, visit RainbowCollegeFund.org/donate. * * * About National Rainbow College Fund National Rainbow College Fund (NRCF) is the first scholarship designed to exclusively support LGBTQ+ students pursuing their ambitions for higher education regardless of the public nature of the student’s sexual identity. The groundbreaking fund addresses the unique challenges LGBTQ+ students face such as social acceptance, mental health issues and family rejection that can hinder their ability to afford college, which in turn impacts long-term economic earning power. Setting the precedent in California, San Diego Foundation’s vision is for the fund to grow to be a national source of financial aid for LGBTQ+ students to attend the technical school, college or university of their choosing. Learn more at rainbowcollegefund.org. Follow NRCF on social media: Instagram: @RainbowCollegeFund, Facebook: Rainbow College Fund, LinkedIn: Rainbow-College-Fund About San Diego Foundation San Diego Foundation believes in just, equitable and resilient communities where every San Diegan can thrive, prosper and feel like they belong. We partner with donors, nonprofits and regional leaders to co-create solutions that respond to community needs and strengthen San Diego. Since our founding in 1975, our community foundation has granted $1.8 billion to nonprofits to improve the quality of life in San Diego County and beyond. Join us in commemorating 50 years of impact–and looking toward the next 50–by learning more at SDFoundation.org. Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 NRCF@landispr.com Company Website https://rainbowcollegefund.org/

January 15, 2025 07:58 AM Pacific Standard Time

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