News Release
Air|Water Driven by Mobil 1 Celebrates Another Successful Porsche Event
Luftgekuhlt
With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. As the presenting sponsor, Mobil 1 placed historic and significant cars throughout the 150-acre site, focusing on racing success from rally to endurance favorites. The striking Troy Lee Design-liveried 2024 992 GT3 Cup and 2011 997 GT3 RSR were fan favorites among the storied Mobil 1-sponsored cars. Guest of honor was the 1985 McLaren MP4/2B powered by the legendary 1.5-liter V6 turbo Porsche-TAG engine. The hero car displayed in the amphitheater powered Alain Prost to his first of four world championships, beating teammate Niki Lauda and claiming five wins in 1985. The scene at Air|Water was carefully set to transport guests back to the ’80s turbo era, flanking the F1 star with turbocharged Porsche 930 and 959 street cars. The McLaren was also surrounded by a stunning display of Paint to Sample (PTS) cars. This Porsche program allows customers to order their vehicle in unique, custom paint colors beyond the standard color palette. A team led by Will Lee (@PTSRS) sourced the most popular PTS colors applied to both air- and water-cooled vehicles, creating a stunning display of vintage and modern PTS Porsches. Another popular destination at Air|Water Driven by Mobil 1 was the Joshua Vides art installation. Working with Creative Director Jeff Zwart, the pair highlighted a Porsche 911 that Joshua recently showcased in Los Angeles. It was paired with a modern specialty 911 ST model, highlighting the themes of both Air and Water. Joshua’s unique black & white style created another dramatic highlight for attendees to enjoy. Visitors who wished to experience the very latest Porsche 911 models could participate in the Porsche Thrill Ride, which debuted at Air|Water. All event ticket holders were able to enjoy a free ride on a specially constructed course that allowed Porsche’s professional drivers to vividly demonstrate the agility and handling prowess of the latest cars. With six vehicles running throughout the show hours, visitors didn’t have to wait long to experience the exhilarating ride. If the Thrill Rides convinced visitors they needed a Porsche of their own, it was a short walk to the Broad Arrow live auction, which saw 55 cars cross the block. In total, the hammer dropped on approximately $15.3 million in sales of some of Porsche’s finest automobiles. The prime lot was a 1989 RUF CTR Yellowbird, chassis #023 uniquely specified with a lightweight interior. Following some strong bids, the CTR Yellowbird sold for $4,680,000. Also receiving plenty of attention was a 2015 Porsche 918 Spyder Weissach Martini Racing, which sold for $2,590,000. A 1966 Porsche 906 went for $1,528,500, with a 1990 Porsche 911 Coupe Reimagined by Singer sold for $1,006,000. Visitors could also browse a number of products and services in the Exhibitor Hall, which was filled with performance specialists, accessories, art, apparel, and more. It proved a popular destination for existing and future Porsche owners. As did the two Air|Water event merchandise areas, selling the latest apparel and collectibles as well as some classic items from previous events. The latest items are also available at air-water.com. After three successful years, we’re delighted to announce Air|Water Driven by Mobil 1 will be back in 2026 and the team is already planning some big surprises for visitors. LUFTGEKÜHLT 11 ANNOUNCED Dedicated exclusively to air-cooled Porsche models, the host city for Luftgekühlt 11 has finally been announced: We’re heading to Durham, NC on October 4. This will be the first time Luft has held the event on the East Coast, giving air-cooled Porsche fans a unique opportunity to experience what makes the Luft event series so special. More details about the venue will be revealed in due course, as well as the date for ticket sales. We should caution that Luft 11 will almost certainly sell-out, so mark your calendars, follow @luftgekuhlt or sign up for the newsletter at luftgekuhlt.com to ensure you hear the news first! AIR|WATER POLAND ANNOUNCED And in another “first,” the team is taking Air|Water Driven by Mobil 1 to Europe. It’s heading to Warsaw, Poland on June 13-14. A specially selected venue will host the key ingredients of air- and water-cooled Porsches, old and new, road and race: the same ingredients that have made the California events so special. For more details and ticket purchases, visit air-water.com/pages/poland EDITOR’S NOTE Images from Air|Water 2025 are available HERE Photo credit: Air|Water and Race Service A video from Air|Water 2025 is available to view and share HERE Images for Air|Water Poland are available HERE ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/
May 06, 2025 07:03 AM Pacific Daylight Time
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