Retail

Bridal Cosmetics E-Commerce Luxury Office Products Supply Chain Management
News Release Digital Asset Direct

Skin by Brownlee & Co Debuts The Toned Collection and Sustainable Brand Refresh

Skin by Brownlee & Co

Skin by Brownlee & Co, the Black-owned, esthetician-formulated skincare brand, unveils its latest innovation: The Toned Collection. Following the debut of a refreshed brand identity, this transformative line introduces four powerhouse products designed to help everyone achieve their ultimate skin goals, delivering hydration, brightness, and a healthy glow with every application. The Toned Collection combines the power of gentle yet highly effective ingredients, including niacinamide, hyaluronic acid, and kojic acid, to fortify the skin barrier, reduce redness, diminish dark spots, and deeply hydrate for a radiant glow. This transformative lineup includes three meticulously crafted products and an innovative skincare tool: Toned Brightening Serum ($62): Evens skin tone, fades dark spots, and hydrates with niacinamide, kojic acid, and dual-weight hyaluronic acid for a dewy, radiant complexion. Toned Eye Cream ($37): Reduces puffiness, brightens dark circles, and smooths fine lines with niacinamide, caffeine, and antioxidant-rich glutathione. Toned Brightening Cream ($52): A rich, overnight treatment that fades dark spots, smooths texture, and hydrates deeply using glycolic acid, niacinamide, and licorice root extract. Eye Cryoball ($15): This innovative under-eye tool combines soothing ice therapy with a stainless-steel roller, reducing inflammation and rejuvenating the delicate eye area. “The Toned Collection represents our dedication to delivering effective, accessible solutions for all skin types,” said Sylvia Brownlee, founder of Skin by Brownlee & Co and a seasoned esthetician with nearly 30 years of expertise. “We’ve designed these products to simplify skincare routines while addressing common concerns like hyperpigmentation, dullness, and uneven skin tones.” This launch builds on a pivotal moment for the brand, following a recent refresh of its identity and packaging that reflects its growth and commitment to excellence. Celebrating seven years of empowering its community, Skin by Brownlee & Co proudly introduces: Sustainable Packaging: Recyclable amber glass jars and bottles that exude elegance and protect product integrity by shielding formulations from light degradation. Integrated QR Codes: Each product container now includes a QR code for easy access to usage instructions, tips, and educational resources, underscoring the brand’s commitment to informed and empowered customers. Reimagined Visual Identity: A sleek new logo, revamped product names, and an updated aesthetic align with the brand’s elevated focus on quality and inclusivity. Founded in 2017, Skin by Brownlee & Co is the realization of Brownlee’s journey to create effective, inclusive skincare solutions. After her personal struggles with acne and hyperpigmentation, Brownlee channeled her decades of experience into crafting formulations tailored for melanin-rich skin, while remaining effective for all skin types. The launch of the Toned Collection and the brand refresh reflects Skin by Brownlee & Co’s unwavering mission to redefine beauty standards with formulations crafted to meet the unique needs of all skin types. The collection is now available for purchase exclusively at www.skinbybrownleeandco.com. Follow Skin by Brownlee & Co on Facebook, Instagram, and YouTube. About Skin by Brownlee & Co Since 2017, Skin by Brownlee & Co has been dedicated to empowering individuals of all skin types, with a particular focus on those with melanin-rich skin, by providing simple, effective skincare solutions. Founded by Sylvia Brownlee, a seasoned esthetician with 30 years of experience, the brand specializes in addressing concerns such as acne, hyperpigmentation, and aging with expertly formulated products. Skin by Brownlee & Co believes in the transformative power of proactive skincare, aiming to foster confidence, self-worth, and well-being. The brand’s mission is to educate, empower, and inspire individuals to achieve their skin goals while embracing their unique beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 06, 2025 09:57 AM Eastern Standard Time

Black Radiance Announces Partnership with U.S. Figure Skater Starr Andrews

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, is proud to announce its partnership with U.S. figure skater Starr Andrews. Just in time for Black History Month, this collaboration celebrates Black excellence and uplifts women by supporting one of the most inspiring athletes in the sport today. In 2022, Starr Andrews made history as the first African American woman to medal in singles in the Grand Prix era and the first African American woman to stand on the U.S. Championship podium in 35 years. Her resilience, competitive spirit, and dedication to excellence align perfectly with Black Radiance’s mission to empower women of color to express themselves through beauty and confidence. “At Black Radiance, we celebrate and support Black women who break barriers and redefine what’s possible," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “Starr Andrews’ journey in figure skating embodies perseverance and the power of representation. We are honored to stand by her and support her Olympic pursuit as she continues to inspire and make history on the ice.” "Figure skating, like makeup, is an art form rooted in creativity, confidence, and self-expression,” said Starr Andrews. “My partnership with Black Radiance is so meaningful because they celebrate the same values that have helped shape my journey as a figure skater. Together, we’re uplifting and inspiring the next generation to show up confidently in their beauty and their dreams." Like many Black Radiance users who are introduced to the brand by their mothers, Starr’s journey in figure skating began with her mom taking her to the rink at just three years old, creating a shared tradition of inspiration. In figure skating, presentation is key, where everything from outfits to makeup plays a role in the ritual. For Starr, putting on makeup before a big competition is as important as the hours spent practicing on the ice. It’s a powerful act of self-expression and confidence. This collaboration showcases Black Radiance’s dedication to celebrating diverse beauty, amplifying Black voices, and providing high-quality products that inspire individuals to embrace their beauty with pride. It also honors the brand’s long-standing trust and influence among women of color worldwide. Looking ahead, Black Radiance envisions this partnership evolving into a long-term collaboration, with Starr Andrews serving as a spokesperson and brand ambassador. As she continues to inspire audiences worldwide, Black Radiance is excited to support her journey while showcasing its commitment to providing accessible, high-quality beauty products tailored for women of color. Be sure to catch Starr’s makeup looks on and off the ice on Black Radiance’s Instagram, Facebook, Twitter, TikTok, and Starr Andrews’s Instagram. High res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

February 06, 2025 08:03 AM Eastern Standard Time

Image

AMERICAN, AUSSIE AND BRITISH WOMEN UNANIMOUSLY AGREE THEY’RE OVER THE TERM ANTI-AGING!

Wrinkles Schminkles

Cult Aussie Beauty brand and Silicone Patch Pioneer, Wrinkles Schminkles understands that aging is complicated. An inevitable and entirely natural part of life with many upsides, it can also bring physical changes like lines and age spots, sun damage and thinner skin that can be challenging to accept. Oftentimes, women feel ashamed whether choosing to combat those unwanted signs of the times, or to lean into their laugh lines and grow into their grey hair. Wrinkles Schminkles invited women to share their unfiltered thoughts on aging in an online survey - here’s what 1500+ women aged from 20-something to 70-something had to say… We’re over the term ‘anti-aging’ 84% of American women, 88% of Australian women, and 88% of British women said HELL YES! to cancelling the term for good. We feel conflicted about getting older 59% of American women, 57% of British women and 64% of Aussie women don’t love the changes they’re experiencing, but also accept that it’s a natural part of life. The term ‘anti-aging’ feels like pressure 55% of American women, 58% of Aussie women, and 45% of British women feel like they need to be constantly battling ageing to look younger. We want more empowering ways of talking about aging 71% of American women, 71% of Aussie women, and 68% of British women want to see brands use more positive and inclusive language when talking about aging. The consensus… We all feel pressure, so much pressure! To start young, look young, stay young (unlike our ‘distinguished’, ‘silver fox’ male counterparts!). We want to see more real, age appropriate women that reflect us. We want to look as good as we feel without judgement. So, what’s next? We hear and see the women in our community and are committed to continuing to build a judgement-free zone, where women are embraced (at every age!) and aren’t shamed if they choose to embrace the signs of aging or shamed if they want to make it their mission to live a line-free existence. We say: You do you! And we’re here to support you along the way. How Women Really Feel About Ageing and How Wrinkles Schminkles Is Anti Anti-Ageing - YouTube For the full survey results or to arrange an interview with Wrinkles Schminkles’ Founder Gabrielle Requena, please contact Kim Farrington at Farrington PR kim@farringtonpr.com. All You Need To Know About Wrinkles Schminkles We are the pioneers of the reusable, 100% Medical-Grade Silicone Patch Made in one of only two FDA-approved facilities in the USA, our Wrinkle Patches are FDA and TGA-listed and UK and EU certified Backed by independent clinical testing, we can prove what we promise Safe for all skins (including pregnancy), our Wrinkles Patches are reusable (up to 10-20 times, depending on the patch) We launched the world’s first reusable patch-recycling program to become a zero-waste brand Plastic Surgeons, Dermatologists and Aestheticians, Beauty Editors, Make-up Artists and skinfluencers rate and recommend us Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://wrinklesschminkles.com/

January 28, 2025 09:00 AM Eastern Standard Time

Image

LIVE TINTED Unveils Its First-Ever Commercial with “It Feels Good To Be Seen” Campaign

Live Tinted

LIVE TINTED, the prestige beauty brand founded by industry changemaker Deepica Mutyala, announces today the launch of the brand’s “It Feels Good To Be Seen” campaign, debuting LIVE TINTED’s first-ever TV commercial, which emphasizes the brand’s role as an innovator and pioneer in inclusive makeup. LIVE TINTED celebrates the campaign launch in partnership with Ulta Beauty, featured in the commercial, as LIVE TINTED sets out to expand to all 1,400 Ulta Beauty stores by Spring 2025. In tandem with the campaign launch, the brand has also welcomed new products to their robust offerings with the launch of the Legacy collection. LIVE TINTED’s “ It Feels Good To Be Seen ” highlights the brand’s mission to bring change and representation to the $570B+ beauty industry. Inspired by Deepica’s own founding story, the 90’s-set commercial depicts two teenage girls of different skin tones experimenting with makeup. One girl, with darker skin, is disheartened when the foundation options are too light for her, reflecting the collective struggle of women of color to find inclusive makeup. The scene transitions to the present day, where the same young girl is now a mother, and she is able to find makeup to match her skin tone with confidence. Together, the mother and daughter explore LIVE TINTED's display of makeup available in inclusive shade ranges at Ulta Beauty, celebrating beauty for all. “The scene in the commercial is representative of moments myself and many other women of darker skin tones have experienced throughout life,” said LIVE TINTED Founder and CEO Deepica Mutyala. “Since I was a little girl playing with makeup in search of a product that matched my skin, I knew I wanted to create a beauty brand where women would feel seen and represented for who they are. Seeing this commercial come to life is monumental for the brand, especially since it airs near the 10-year anniversary of my viral YouTube video that catapulted the launch of LIVE TINTED to where we are today.” The campaign employs a comprehensive 360-degree strategy to maximize impact, featuring influencer and celebrity makeup artist collaborations and engaging in-store marketing assets at Ulta Beauty. Additional efforts include PR initiatives and social media strategies to drive brand engagement and widespread awareness. LIVE TINTED will continue to reinforce the campaign’s message throughout the year to sustain momentum and reach a broader audience. “As the first South Asian-owned makeup brand at Ulta Beauty, Live Tinted has deeply resonated with our diverse community of beauty enthusiasts, especially through its inclusive ethos and versatile products like the Huestick – which went viral on social and is now a tried-and-true staple in our guests’ beauty routines,” said Jessica Phillips, Vice President of Merchandising, Ulta Beauty. “With a shared mission to create new beautiful possibilities for beauty lovers of all generations, skin tones and types, we’re so proud to see Live Tinted’s incredible growth continue to shine and serve as an inspiring success story for up-and-coming beauty brands.” Ulta Beauty has been an integral player in the campaign and has contributed significantly to the brand’s growth since its launch in 2018. The brand first debuted exclusively in select stores in 2021 through the retailer’s Sparked initiative and then went on to be available at Ulta Beauty at Target locations. LIVE TINTED has become one of many fastest-growing prestige brands at Ulta Beauty, taking up six feet of retail space and will now be available to shop in all 1,400 stores across the U.S. by the spring. This will include the brand’s new Legacy collection which launched online and in stores on Thursday, January 9. Inspired by the legacy you dream of leaving on the world, the volumizing eye makeup trio features: Legacy Lash Volumizing & Lengthening Mascara ($26; $16 travel size): A serum-mascara delivering instant volume and long-term lash benefits with clean, weightless ingredients. Clinically proven to boost lash volume by +171% instantly and +113% over time. Legacy Liner Liquid Kajal ($22): Carbon-black-free and eye-safe, this liquid liner features 100% natural bamboo charcoal and a flexible felt tip for precise lines with a satin finish. Quick-drying and smudge-proof, it's been tested against water, tears, and life itself—this liner stays flawless all day. Legacy Eyelash Curler ($17): Wide, curved design for all eye shapes, featuring hypoallergenic silicone pads and a marigold orange tone for enhanced lash visibility. The launch of LIVE TINTED’s “ It Feels Good To Be Seen ” campaign coincides with the 10th anniversary of Deepica’s 2015 viral YouTube video (11M views) showing how to conceal dark under eye circles using red lipstick. The video catapulted Deepica’s influence in the beauty space and championed her as an advocate for inclusivity and representation. She has since been awarded TIME Magazine’s Next Generation Leader in 2022, co-created Mattel’s first South Asian CEO Barbie, and continues to use her platform and vision for the future of beauty to further establish LIVE TINTED as a premier clean, inclusive beauty brand. The “ It Feels Good To Be Seen ” commercial can be viewed on Warner Bros Discovery streaming platforms, @livetinted, and livetinted.com. LIVE TINTED products can be purchased at livetinted.com, Ulta Beauty, Ulta Beauty at Target Sephora, and Amazon. For more information, visit livetinted.com, follow on Instagram @livetinted @deepica, and on TikTok @livetinted @deepica. About LIVE TINTED: Providing universal shades with purposeful formulas, LIVE TINTED’s products are clean, vegan, and cruelty-free. From SPF-infused skincare to lip, cheek, face, and eye makeup, LIVE TINTED products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, and Squalane to hydrate and brighten your skin. Founded in 2019 by Deepica Mutyala, LIVE TINTED exists to provide makeup wearers of every skin tone and color products where they feel represented and seen. LIVE TINTED products can be purchased online at livetinted.com, Sephora, and ULTA. Learn more at livetinted.com and @livetinted. About Deepica Mutyala: Deepica Mutyala is the Founder & CEO of Live Tinted, renowned, South-Asian American beauty entrepreneur on a mission to champion multicultural beauty through brand/products, community, conversation, and awareness – working to create a beauty brand where everyone feels seen and changing the beauty industry to broaden what's considered beautiful with the power and voice of both her personal and Live Tinted platforms. Mutyala rose to the forefront of the beauty industry in 2015 when her YouTube video, depicting a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Mutyala has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader. Today, Mutyala's brand is sold across channels including DTC, on LiveTinted.com, and at top beauty retailers Ulta Beauty nationwide– the first South-Asian brand in the prominent retailer—and in-store and online at Sephora Canada. Follow her journey to revolutionize beauty at @LiveTinted and @deepica. Contact Details Powers PR Alex Wollman livetinted@powers-pr.com Company Website https://www.livetinted.com/

January 21, 2025 12:03 PM Eastern Standard Time

African American Heritage Brands Black Radiance and Cross Colours Join Forces For Retro Beauty Collaboration

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, has teamed up with Cross Colours, the Afro-centric streetwear brand that embodies the bold spirit of retro hip-hop culture, for an exciting first-ever collaboration. This partnership brings together two trailblazing brands with deep roots in African American culture, uniting to honor their shared heritage by reimagining the bold, expressive spirit of the 80s and 90s hip-hop culture through innovative makeup design. With over 30 years of shaping beauty and fashion for the African American community, the collection draws inspiration from Cross Colours' vibrant color aesthetic, capturing the essence of the hip-hop era. Together, the brands are celebrating a time when music, fashion, and beauty pushed boundaries and defined an era. "This partnership is a full-circle moment for Black Radiance," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “We are thrilled to work with the iconic label that helped shape hip-hop culture and revolutionized streetwear just as we’ve redefined beauty for Black women. Now, we’ve come together to honor that era and bring it into today’s digital and social world, creating bold new beauty moments that resonate with both the original generation and today’s youth." “We’ve always seen makeup artists creating incredible looks inspired by Cross Colours,” said TJ Walker, Co-Founder of Cross Colours. “That creativity inspired us to give something back to the beauty community, something that reflects the spirit of individuality and self-expression that Cross Colours was built on. Black Radiance shares this passion for celebrating authenticity, making this collaboration feel so natural." “The retro theme of this collection pays homage to the era that birthed our brands and celebrates the deep connection between music, fashion, and beauty,” said Carl Jones, Co-Founder of Cross Colours. “This collection is a celebration of Black beauty in all its forms—it’s about empowerment, individuality, and embracing who you are. Through this collaboration, we continue our commitment to uplifting Black women and redefining beauty standards.” The Black Radiance X Cross Colours collection includes: Cross Colours™ Eye Shadow Palette ($15): A cassette tape-inspired palette with eight talc-free, pigment-rich powders in matte, metallic, and shimmer finishes for bold, vibrant eye looks. Cross Colours™ Mic Drop Mascara ($12): This volume-boosting mascara delivers intense color, featuring a 500+ bristle-packed hourglass brush for clump-free definition. Available in Check 1 Black and Check 2 Blue. Cross Colours™ Paint Palette ($10): A multi-use palette with four creamy, blendable primary colors enriched with Vitamin E and Soybean oil for vibrant face and eye looks. Cross Colours™ Metallic Liquid Lip ($8): A glossy long-wearing formula with bold metallic hues and multidimensional shine, available in Fresh Drip Pink, Vixen Red, and Hyped Up Purple. Cross Colours™ Lipstick Remix ($10): A creamy, ombre-effect lipstick with Murumuru Butter, Vitamin E, and botanical oils for soft, sculpted lips. Available in Gimme A Beat, 3 Divas, and Triple Threat. The Black Radiance x Cross Colours collaboration will be available to shop online at Amazon and select CVS, Target, Walgreens, and Walmart stores. Be sure to follow every Black Radiance x Cross Colours moment on Black Radiance’s Instagram, Facebook, Twitter, and TikTok, and Cross Colours’ Instagram, Facebook, and Twitter. High res images, interviews, and media samples are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. About Cross Colours: Founded in 1989 by Carl Jones and TJ Walker, Cross Colours revolutionized fashion with its vibrant, socially conscious designs deeply rooted in hip-hop culture. Championing "Clothing Without Prejudice," the brand has been a beacon for Pan-Africanism and Afrocentrism, worn by icons like Will Smith, TLC, and more recently, Rihanna and Cardi B. As the first Black-owned brand to hit $100 million in sales and achieve mass distribution, Cross Colours continues to inspire and empower a new generation, maintaining its commitment to inclusivity and cultural expression. For more information, visit crosscolours.com or follow us @crosscoloursla on Instagram and TikTok. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

December 20, 2024 10:07 AM Eastern Standard Time

Image

New Alvarez & Marsal Fall 2024 Consumer Sentiment Report Highlighting the Impact of Ongoing Consumer Skepticism on Holiday Plans and Winter Spending

Alvarez & Marsal Consumer and Retail Group

· Since the sharp pullback observed during last year's holiday season, consumers have maintained conservative spending habits. · Consumers are demonstrating greater loyalty to stores over brands, challenging the conventional notion of brand loyalty · Shoppers are expected to pull back their spending across all major holiday spending categories this year · Although in-store shopping remains the primary channel, consumers are increasingly gravitating towards online platforms for their holiday purchases Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) released its latest consumer report, Consumer Sentiment Survey Fall 2024, which analyzes how shifting economic conditions have shaped consumer spending patterns over the past year and explores anticipated spending behaviors for the next six months. This seventh edition of the bi-annual Consumer Sentiment Report draws from a survey of 2,100+ U.S. adults, demographically representative across gender, age, ethnicity, region and income. The report examines evolving consumer behaviors in response to personal finances and economic conditions. It provides insights into shopping priorities across categories, economic conditions, holiday plans, and other key factors influencing purchase decisions for the upcoming fall season, alongside other relevant consumer trends. These insights help retailers optimize inventory, marketing, and pricing while improving their market position. “In today's cost-conscious market, consumers are doing more research and spending less. Retailers must deliver clear value to win their business,” stated Chad Lusk, Managing Director at Alvarez & Marsal’s Consumer and Retail Group. “Consumers are playing it safe with their wallets these days - the fizzle in their optimism since last spring tells us they tightened their belts after the holidays last year and aren't in a hurry to loosen up again. “ The study found that: Consumer outlook for holiday spending is weaker compared to Fall 2023, as consumers anticipate spending less Inflation, interest rates and the job market are the top three macro- economic trends impacting consumer spending decisions Higher income consumers ($100K+) have relatively consistent spending plans, while lower income brackets are planning to spend 13% less this year Higher income households are prioritizing saving, with plans to increase savings by 4% in households making $100K or more. In contrast, lower income households are planning to save 4% less compared to previous periods As consumers look for savvy ways to decrease holiday spending, lower income consumers (<$100K) will purchase less expensive gifts this year while higher income consumers will find other ways to cut back such as waiting for items to go on sale “This holiday season, retailers should be mindful of consumers' cautious approach to spending and adjust their strategies to better align with holiday shopping behaviors and budgets,“ Lusk advised. “To appeal to value-focused consumers, retailers can optimize their omnichannel experience and pricing structure to match evolving shopper priorities and spending plans.” To download a pdf of Consumer Sentiment Survey Fall 2024, please visit: https://alvarezandmarsal-crg.com/insight/consumer-sentiment-survey-fall-2024/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 21, 2024 03:15 PM Eastern Standard Time

Better Trucks Adds 4.6 Million Households with New England Delivery Expansion

Better Trucks

Better Trucks, a technology-driven logistics firm focused on rapid parcel delivery, now delivers to millions of households in Boston and greater New England. Shippers are already utilizing this additional service area that is made possible through Better Trucks’ partnership with Optima Overnight. Better Trucks’ delivery area now reaches 139 million people and over 40% of U.S. households from coast to coast. “Our current clients as well as prospects have asked for service in New England, and our open technology platform made it easy to expand our partner network in time for peak season,” said Josh Fredman, Better Trucks Senior Vice President of Commercial and Growth. “Optima is a tech-forward carrier that shares our commitment to deliver on-time with full transparency to shippers and make their customers happy.” The partnership adds more than 1,000 new zip codes to Better Trucks’ footprint in Massachusetts, Connecticut, New Hampshire, and Rhode Island. “Boston is a key market where we now add more choices for shippers. Our current clients have expressed great interest in diversifying their carriers there,” added Fredman. “Our partnership with Better Trucks adds volume to densify our operations, and opens a path for our clients to expand to Better Trucks vast coverage across the country,” said Len Braudis, Optima Overnight, President. “The smooth tech integration allowed us to operationalize this partnership in record time.” The bilateral partnership allows Better Trucks’ clients to ship to New England with a seamless experience, utilizing a Better Trucks label with last-mile delivery fulfilled by Optima. Similarly, Optima clients have the same option with fulfillment by Better Trucks in its footprint. About Better Trucks Better Trucks is a technology-driven, last-mile delivery carrier built for digital commerce. Founded in 2019, it delivers a better experience for retailers, e-commerce firms, and fulfillment centers to ship parcels faster with better communication and better value. Specializing in next-day and two-day deliveries, Better Trucks sorts and labels packages within its strategically-placed warehouses and delivers them through its extensive driver network. Visit bettertrucks.com for more information. About Optima Overnight Optima specializes in serving direct-to-consumer, e-commerce businesses, along with medical and traditional courier clients by focusing on efficient last-mile delivery solutions. Through its robust logistical network, Optima provides scheduled route services for industries such as libraries and banks; and offers last-mile distribution for major brands. By leveraging advanced technology, Optima helps mid-sized to large shippers optimize their operations, improving transit times, reducing costs, and enhancing shipment visibility. Clients working with Optima benefit from accurate delivery information, real-time tracking, and transparent communication. Optima’s technology, powered by Beans.ai, ensures operational efficiency and reliable service. For businesses looking for cost-effective alternatives to traditional providers like UPS and FedEx, Optima offers a scalable solution that drives efficiency without compromising service quality. Contact Details For Better Trucks John Hall +1 303-223-6965 john@hallwaycommunications.com Company Website https://www.bettertrucks.com/

November 04, 2024 08:01 AM Central Standard Time

Image

Luxy Hair Launches in the U.S. Amazon Premium Beauty Store

Luxy Hair

Luxy Hair, the #1 leading clip-in hair extensions brand, is proud to announce its debut in the U.S. Amazon Premium Beauty Store. Luxy Hair, part of the Beauty Industry Group portfolio, is expanding its reach by providing easy access to its high-quality, ethically sourced products through one of the world’s largest e-commerce platforms. “We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair,” said Amy Sveda, President of Luxy Hair. “We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.” Amazon customers can now explore and shop Luxy Hair’s extensive shade range, including hair swatches for easy color-matching. Luxy Hair’s storefront will feature best-selling items including the Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions; customer-loved accessories such as Signature Hair Curler, and TikTok favorite Luxy Hair x Acquired Style Collection; and the newer and fastest growing solutions-based products including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins, directly in Amazon’s U.S. Premium Beauty Store. Since its inception in 2010, Luxy Hair has gained recognition for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is renowned for its dedication to exceptional customer service and its award-winning shade range that meets various hair needs—from adding instant volume and length to addressing hair thinning and loss. Luxy Hair sets itself apart through its exceptional craftsmanship, unwavering commitment to transparency, and dedication to sustainable practices. By fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions, Luxy Hair creates an inclusive space where women feel empowered, supported, and confident throughout their unique hair journeys. For more information, please visit www.luxyhair.com or @luxyhair on social media. Explore the full range of products at www.amazon.com/luxyhair. About Luxy Hair: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of natural-looking beautiful hair. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments. Having amassed over 250K customers in more than 165 countries, with a large loyal following, Luxy Hair is renowned for its exceptional customer service and engagement. Luxy Hair is the do-it-yourself solution for anyone, any day, anywhere. About Beauty Industry Group: BIG, established in 2004, is the global market leader for professionally installed hair extensions and related beauty products. BIG's professional products are sold in more than 1,300 stores throughout North America and its collective brands service more than 30,000 salons across 165 countries. BIG has offices in four countries and is headquartered in Salt Lake City, UT. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Luxy Hair Gillian Fetters gillianf@luxyhair.com

October 30, 2024 08:03 AM Eastern Daylight Time

Image

HUSQVARNA® VIKING® Introduces Epic Quilt™ 97

SVP Worldwide

SVP Worldwide, the parent company of HUSQVARNA® VIKING®, a leader in the sewing industry, proudly announced today the launch of its latest innovation, the Epic Quilt™ 97, what quilt dreams are made of. The Epic Quilt™ 97 boasts a spacious workspace perfect for large projects, accommodating even king-sized quilts. With over 12" (310mm) to the right of the needle and a working area height exceeding 5.5" (140mm), it provides ample room for handling bulky materials. A particular standout feature of the Epic Quilt™ 97 is its sewing projection technology, allowing quilters to preview their stitches before sewing. Stitch preview ensures perfect placement every time. The adjustable lines, angles, and grids in sewing mode make aligning stitches effortless, saving valuable time while achieving precision. The Epic Quilt™ 97 also comes equipped with meticulously designed accessories that enhance creativity and ease of use. Included are advanced accessories providing quilters with the tools needed to elevate their craft to new heights including an Extension Table with Adjustable Guide, Rotating Self Healing Cutting Mat (12” x 12”), Rotary Cutting Tool + Replacement Blades, Ruler Set (6” x 12” and 6” x 6” sizes), Free Motion Ruler Foot, Quilt Binder, HUSQVARNA® VIKING® Universal Needles 80/12 5-Pack and the HUSQVARNA® VIKING® Quilting Needles Assorted Sizes 5-Pack. "We are excited to unveil the Epic 97Q, a groundbreaking advancement in our tradition of innovation,” stated Jason Zielke, chief product officer at SVP Worldwide. “Leveraging AI technology, the machine recommends the optimal sewing foot setup for each stitch, and the built-in projection system simplifies the process of creating complex stitches leading to exceptional precision and quality. We added to this machine a suite of the most important accessories that will advance the quilting experience. The Epic 97Q combines our rich heritage with cutting-edge technology, empowering you to create intricate, beautifully executed quilts with unparalleled ease and accuracy." The Epic Quilt 97 is now available online. For more information, please visit our website at www.husqvarnaviking.com. Media Assets About SVP Worldwide SVP Worldwide is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold globally. The company’s iconic brands - SINGER®, VIKING®, PFAFF®, and mySewnet™, have collectively delighted consumers for over 170 years with a distinct heritage and global fanbase. These premium brands and products are regarded as the first-rate choice for a range of consumers from serious sewists to beginners in crafting. SVP Worldwide operates facilities around the globe that support designing, manufacturing, selling, and supplying the world’s most iconic sewing machine brands. Headquartered out of Nashville, TN (USA) with operations internationally, SVP Worldwide boasts regional headquarters, manufacturing facilities, and commercial offices across Europe, South America, Asia, and Australia. Combined, SVP reaches consumers in more than 180 countries on five continents. SVP brands and products are sold online at www.Singer.com and across a network of sewing machine dealers, mass, online, and specialty retailers, distributors, and through the company’s 130+ internally operated retail stores. In 2021, Platinum Equity acquired the controlling stake in SVP-Singer Holdings, Inc., and its wholly owned subsidiaries ("SVP Worldwide"). To learn more, visit www.svpworldwide.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com

October 10, 2024 10:00 AM Central Daylight Time

1 2 3 4 5 ... 76